Do Your Subject Lines Shine As Much As Your E-mail Content?

You're no doubt aware that 22 percent of online giving this year will happen on Dec. 30 and 31. So those fundraising e-mails you send out over the next few days are crucial. You probably have slaved over them, considering every last word carefully. And they probably shine.

But what about those subject lines? Fundraising coach Marc Pitman reminds readers of his Fundraising Coach blog about the importance of subject lines. After all, no e-mail is powerful enough to move someone to donate to your cause without even being opened! Check out Marc's words of wisdom here.