Engage P2P Spotlight: 5 Follow-Ups for Better Online Donor Retention

Retaining donors is no easy task, but it's imperative that nonprofits organizations have strong donor-retention strategies in place. After all, it's cheaper to retain a donor than it is to acquire a new one.

Peer-to-peer fundraising adds another difficult layer to the retention equation. Often, donors to peer-to-peer campaigns donate at the behest of a friend or family member. Oftentimes, they have little or no affinity for the organization itself — they simply donate to help someone they know raise money for a cause that person cares about.