Gold Awards Flashback: Susan G. Komen Race for the Cure (2011 Email Campaign of the Year)

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Email Campaign of the Year from the Susan G. Komen Race for the Cure and Event 360.

The goal of this e-mail-only effort was to motivate race participants to solicit donations and remind them that although they personally had no fundraising minimum — the race is, ultimately, a fundraising vehicle. In the 12 weeks prior to the 2010 race, the campaign went out to everyone participating in any capacity: runners, walkers, Sleep In for the Cure participants, kids and volunteers.