Measuring Is Essential
"I am making around five asks a month and my close rate is about 80 percent," the foundation executive director shared. We celebrated his success and had some discussion on how this could be even more effective—including engaging his board and campaign task force in the asks, and some more cultivation.
- Categories:
- Acquisition
- Metrics
- NonProfit Pro
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
