Fundraisers, Don't Ignore the Competition
Today's mail wasn't bad — no bills, three catalogs, a handwritten note from friend … and six fundraising letters. (At least in my household, rumors of direct mail's demise aren't getting much traction.) Four of these were acquisition appeals, and two were cultivation. Not a bad haul for a direct-mail junkie.
- Categories:
- Creative
- Direct Response
- Retention
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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