Peer-to-Peer Fundraising: It's Not About Who You Know; It's About Who They Know

"In my view, all fundraising is peer-to-peer."

That's how Jeff Shuck, CEO of Plenty Consulting, opened his session yesterday at bbcon, Blackbaud's annual conference.

He also said that peer-to-peer fundraising isn't something new or fancy, even if the term itself has become the buzzword in the fundraising sector in recent years.