Arm(adillo) Yourself — Again

"That's two times in the same day that I've heard the word 'armadillo.' I could go years without hearing the word 'armadillo' and now I've heard it twice in one day!"

Target Marketing Group President Peggy Hatch (my boss) was responding to the fact that two people I ran into at the Bridge Conference, which wraps up today in National Harbor, Md., mentioned a column I wrote last year after a fascinating conversation I had at a dinner during a different conference.