Fundraising Copywriting: Stop the War!
Fundraisers! Copywriters! Let us unite to stop the war on ...
- Women
- Christmas
- Cops
- Religion
- Education
- And on and on
In fact, can we unite in agreement to stop using overbaked rhetoric as a substitute for compelling copy?
There's no better place to start than by stopping, "The War On ..."
War is an atrocity. It's the most horrific, wasteful, stupid and tragic way mankind has ever come up with to settle disputes. To equate it with a spat over whether to put up a crèche in city hall is a slap in the face to those who've lost their lives, their families, even their countries to the horror of war.
- Categories:
- Creative
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
