Willis Turner-Want More Loyalty? Grant These 6 Donor Wishes

By Willis Turner

To get the best results from fundraising appeals, every element of a message must be as donor-centered as possible. That includes every aspect of communications, from strategy, through copy and design, all the way down to understanding what fonts, sizes and color schemes resonate with the people who support you.

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Willis Turner Author's page

Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.