There are 166 prisoners in the federal facility at Guantanamo Bay, Cuba. Demographically, they are 100 percent male, predominately Middle Eastern, and between the ages of 17 and 70. Virtually 100 percent are Islamic fundamentalists.
Now let's say you have the government contract to provide the reading materials requested by the inmates. What one book would you stock the most copies of?
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.