Practical Planning Strategies for Marketing Your Fundraising Events

The biggest key to holding successful fundraising events is planning for success.

In practice, however, the seniority and experience of event planners vary widely. Many work from event to event, a veritable Groundhog Day. Some fundraising events require their full attention for weeks, and the number of events they handle varies greatly. Circumstances, such as the lack of a committed honoree or event underwriter, can easily derail schedules. Strategic planning is often forsaken in the name of the pragmatic “must-do’s” that eclipse other priorities.