Promotional Products, Branding and Corporate Partnerships for Fundraising

The key to any partnership between a nonprofit and a corporation is an alignment in mission and philosophy. That's something promotional products retailer Branders.com took to heart this past Giving Tuesday, when the company decided to kick off its "Give a Way" campaign.

The Give a Way campaign, which runs through May, provides merchandise to national and regional nonprofit organizations to help them brand their causes. Branders.com's corporate social responsibility focus is on meeting health care needs and improving K-12 education, so the campaign supports health and education nonprofits.