Reaching Your Next Generation of Donors

As busy as you and your staff are bringing in donations today, the future of your organization relies quite heavily on nurturing long-standing relationships — not just with current donors but with those who will support your work far into the future.

As the members of the most active group of donors age and possibly cut down on donations in lieu of planned giving, boomers are the up-and-coming demographic for nonprofits to focus on right now. Then of course there are the Gen X and Gen Y "kids" and the millennials.