5 Ways Nonprofit Marketers Can Maximize Revenue From Current Donors

It typically costs non-profits two to three times more to recruit a new donor than that donor will give as a first donation. In fact, it can take 12 to 18 months before that donor relationship becomes profitable, according to Nonprofit Quarterly. When looking to maximize the value of your current donors, use these five proven strategies, provided by top non-profit marketers from Yale University, Charity: Water, Experian and Arjuna Solutions.

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