Case Study: Idaho Public TV & ExactAsk

In 2016, Idaho Public TV (IPTV) set a fundraising goal to bolster Donor Lifetime Value. In an effort to improve the efficiency of all fundraising efforts, IPTV trusted ExactAsk to calculate donor-specific ask amounts and integrate them into a direct mail campaign. IPTV enjoyed a net revenue increase of $27,303 over their previous campaign — a 59% bump. Learn more about the effectiveness of ExactAsk’s dynamic, predicitive analytics algorithm.

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