The subject of caseload composition is a hotly debated topic in major-gifts circles, just like the subject of how many donors should even be on a caseload. What kind of donors should be on my caseload? I'll answer that in a second.
Jeff and I are routinely asked how many qualified donors should be on a major-gifts officer (MGO) caseload. The answer is 150. Any major-gifts caseload should not have more than 150 qualified donors on it. That's the max. You could have less, but not more.
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If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.