Why Most Fundraising Campaigns Are Long-Term Failures
Some people are going to be upset when they read this.
The reason? They've invested their entire careers in campaigns, and for a bozo like me to come along and say that most campaigns are long-term failures is a sword thrust to their souls.
But I must say it. Here's why …
Jeff and I have been saying over and over again in this blog that the whole thing is about donors — getting them, keeping them, and loving and caring for them. It is about relationship. It is about life. It is not about one transaction. It is a long-term thing.
- Categories:
- Capital Campaigns
- NonProfit Pro
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
