FS reader Jeff Schreifels, senior partner at Veritus Group, made a point the other day in response to my blog post about The Leukemia and Lymphoma Society's Totally Baldacious campaign. I see the point, but I don't completely agree.
Through Totally Baldacious, LLS is encouraging folks to shave thir heads (or beards or mustaches, etc.) or color their hair to raise awareness — and money — for cancer-related issues. It's a fun, clever way to get people's attention.
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- Companies:
- Leukemia and Lymphoma Society
- People:
- Jeff Schreifels
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Margaret Battistelli Gardner
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