Six Reasons For Major Gift Officer Failure Richard Perry

By Richard Perry

There are very few reasons for failure in the major gift business.

Often the major cause of failure for the major gift officer is the organization itself. It just does not have the program to present to donors, or if it does, it has not prepared, packaged and priced the program as it should.

Sometimes the MGO should really not be in the job. He or she does not have the talent or ability to do it right.

1 2 3 4 All Next »

0 Comments

View Comments

Richard Perry Author's page

If you’re hanging with Richard it won’t be long before you’ll be laughing.

He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.