Sustaining Your Sustainers: Taking Your Monthly Giving Program to the Next Level

These days, more and more nonprofits have monthly giving programs of one shape or another in place. Most development professionals worth their salt have integrated this strategy into their fundraising plans. They know the advantages, and they see the potential for vastly improved donor retention and for taking pressure off the renewal process. A predictable, ongoing stream of cash from donors whose annual commitment automatically renews? Higher average annual gifts and greater lifetime value than other donors? What's not to like?