The Need for Integrated Marketing in Fundraising
After recently attending a series of events and conferences, I feel that the fundraising vertical needs to look to integrated marketing as a solution to a number of maladies that infect any number of marketing-based verticals.
I have outlined what I see as the key symptoms and the problems within the industry, and over the next few months I'll will outline a number of integrated solutions that are media-, result- and data-based.
- Categories:
- Multichannel
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
