That's My Story and I'm Sticking to It

It's been a while since I last posted on this blog. And, well, I did that on purpose. Yup, I did. Really. I swear.

You see, I wanted to make a point about how detrimental it is to your fundraising and awareness-building efforts to not communicate with donors and other supporters for extended periods of time. You can't inundate them with messaging either — or for that matter talk at them just for the sake of talking, without anything substantial to say — but letting them forget about you is a major mistake.