The Fine Line Between Raising Funds and Raising Ire Via Direct Mail

In the past two days, I've received six pieces of direct mail from Chase bank. Six. In two days. And two of those six mailers were exactly the same — same outer envelope, same teaser, same letter and inserts. Literally identical.

Needless to say, it annoyed the living heck out of me, especially since I already have a Chase credit card (albeit one I very seldom use). Yet here is this company, wasting time, money and paper sending me six credit card appeals in two days, including the same one twice. It's enough to make me cancel the Chase card I already have and maybe even prompt a stern request to stop mailing me altogether.