The Importance of Marketing Yourself

By Duke Haddad, Ed.D.

Growing up in West Virginia, I noticed several of my junior high classmates running for various student government offices. From home room president to class president, there were opportunities for candidates to lead and promote their school. At the time, I played sports. I was basically an introvert. I enjoyed being around a small circle of friends. I was actually fortunate to have a best friend. What made that union unique was our differences. They say differences attract, and we had a beautiful eight-year run. He was the politician of the group and always won high offices. I admired his skill and ability in motivating others to common goals.

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Duke Haddad, Ed.D. Author's page

Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.

He has been a contributing author to NonProfit PRO since 2008.

He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.

Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.