The Power of a Thank-You (and Multichannel Communications)

A few weeks ago, I made a small donation — $25 — to St. Jude's Children's Research Hospital through a friend's CrossFit for Hope fundraising challenge. It was a small token to support a friend and a great cause.

I made the donation via my friend's personal online fundraising page, standard practice in peer-to-peer fundraising these days. Almost instantaneously, I receive an automated e-mail acknowledgment from St. Jude thanking me for "helping the children of St. Jude." It was a short, quick e-mail and receipt.