How to Ensure Donor Engagement Strategies Actually Drive Nonprofit Contributions
January 26, 2023 at 12:15 pm

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

3 Recurring Giving Predictions for 2023
January 18, 2023 at 10:38 am

A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023. 

How to Build Your Nonprofit Community
January 17, 2023 at 10:46 am

Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.

How to Use the Power of Word-of-Mouth Marketing and Fundraising
January 4, 2023 at 9:26 am

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

What Grant Funders Really Want
January 3, 2023 at 11:12 am

What reviewers are looking for in grant proposals can feel like a secret. So, here are five tips to improve your grant applications.

Recurring Gifts Rocked It on Giving Tuesday
December 15, 2022 at 9:08 am

The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total, and some Giving Tuesday donors even committed to recurring gifts.