The older generations make sense for high-level gifts. It’s time for a strategy update if you’re struggling to attract them.
Here are two more lessons to keep in mind when you’re looking to grow or retain your sustainers.
A frontline fundraiser can have a long list of credentials (schools attended, diplomas, certifications, etc.) and be a total failure at actually doing major gifts. Conversely, a frontline fundraiser can have no schooling, no credentials, no certifications and be an outstanding high-achieving frontline fundraiser.
From a professional career standpoint, there are two ways you can look at AFP. The front- and back-end professionals might tend to look at AFP differently, but with the same degree of importance.
Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.
Advocates for general operating support grants say they allow nonprofits to focus on what they do best in a market-based system designed for money to flow to those who are the best at what they do. The idea is to return to market principles. Let leaders focus on what they do best and be more inclusive in grant-making.
Here are 6 tips on how successful major gifts officers can cultivate a transformational gift.
Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. To improve retention, you simply must get that second gift from your donor as soon as possible. Those organizations that do that are ahead of the curve.
Year-end revenue is essential to the well-being of many nonprofits. It’s important to communicate with supporters in such a way to maximize not only short-term income but subsequent giving as well. A feature of most year-end campaigns emphasizes the tax benefits of charitable giving.
Here is an easy-to-use checklist that ensures frontline fundraisers won’t miss a step when contacting a donor.
