Remember, in a down economy, recurring gifts may be the best way for donors to continue their support as they can afford smaller gifts. Donors want to continue to help. The more you do to let them know this is an option, the more donors will consider it.
Strategy conversations can boil down to a simple statement: After we determine why we’re doing something, let’s vet what needs to be done. From there, the nonprofit can best figure out how it’s going to get done.
As you prepare for year-end, your constituents may have different priorities now. Here are some tools to assess your donor database.
To be a great major gifts officer, you must be curious about donors. Here are practical questions to unlock your donor’s interests.
Change is inevitable, but nobody likes it — me included. What doesn’t change is that every year around this time, fundraisers are starting to get overwhelmed. Some are even starting to panic.
The better you know your donor, the better your appeal is going to be. That’s obvious. The problem is your donor is probably coming from a completely different experiential background. How do you get inside that person’s head?
Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.
Trust is your nonprofit’s most valuable asset. Donors support your mission so you will make something they think is important happen.
GivingTuesday officially launches year-end giving, and is a great opportunity to connect with donors to keep your cause top-of-mind.
When nurtured successfully, relationships with donors will pay off economically in surprising ways.
