Those were the words from Seth "Yossi" Siegel, co-founder and partner of global investment banking boutique Sixpoint Partners: "Care about donors the same way whether they donate or not."
In her session at Fund Raising Day in New York last month, Ann LaForge, director of institutional advancement at The Cathedral School of St. John the Divine, shared her "5 C's" strategy for success in cultivating major donors for a small shop nonprofit organization.
The Stelter Co. shares its findings on generational shifts in the ways people think about estate giving through an infographic.
Poonam Prasad, founder and president of Prasad Consulting and Research, shared the "Top Ten Things Every Fundraiser Should Know About Major Donor Research" in her session at Fund Raising Day in New York earlier this month.
If you can't even get the person's name or last gift right, how on earth do you expect a donor to believe you will use his or her donations effectively?
Today I received an e-mail from customer experience management solutions company Tealeaf Technology that really caught my eye. It is a great example of marrying customer engagement and corporate philanthropy to do good for the fundraising sector and the bottom line.
If you're looking for a free, valuable chance to learn from some of the fundraising industry's best and brightest minds, join us in a couple weeks for the second annual FundRaising Success Virtual Conference & Expo: Engaging, Enlightening and Empowering Donors.
Recently, there's been a study by the University of Michigan's Ross School of Business circulating that cause marketing — specifically when people buy products tied to charities — depresses charitable giving. While I don't doubt the research's validity, I wonder if it is truly representative of the majority of donors.
Chris Ulmer turned his passion for running into a fundraising drive for Teach for America, asking supporters to donate money for each one of the 250 miles he plans to run from Penn State to his home in Willow Grove, Pa., upon graduation.
Donors are upbeat about end-of-year giving. Here are some helpful links to check out regarding your end-of-year fundraising campaigns.
