10 Things to Know About Major Donor Research
June 25, 2012

Poonam Prasad, founder and president of Prasad Consulting and Research, shared the "Top Ten Things Every Fundraiser Should Know About Major Donor Research" in her session at Fund Raising Day in New York earlier this month.

How to Not Reactivate a Donor
January 10, 2012

If you can't even get the person's name or last gift right, how on earth do you expect a donor to believe you will use his or her donations effectively?

Running on Home ... For a Cause
December 10, 2010

Chris Ulmer turned his passion for running into a fundraising drive for Teach for America, asking supporters to donate money for each one of the 250 miles he plans to run from Penn State to his home in Willow Grove, Pa., upon graduation.

A Brand That Wears Boots
February 4, 2010

I almost walked out. My first impression was, “This is the worst general session at any DMA conference I’ve ever attended.” And I’ve attended a few.

The guy seemed nice enough, but he was talking about dead cowboys buried on a hill in rural Texas. Guys who shot each other for no good reason. Texas terrain with the longest bluff in the nation and someone I never heard of by the name of Cal Farley. He played football but finally excelled at wrestling.

I was dumbfounded. Where was all this going? And did I possibly care?