The good part about an annual society or membership fee is that it is repeated, so there is donor and value retention. The bad part about it is that the donor is not asked to increase giving or give again in the same year. We have trained the donor to give your society or membership gift and you have done all that is needed this year.
"The State of Modern Philanthropy 2022" from Classy suggested asking recurring donors to consider frequencies other than monthly. While choices are great, which frequency will ultimately result in more money for your nonprofit?
There’s a potential silent killer of nonprofit revenue out there, going largely unnoticed. It’s income inequality, and we’d be wise to start paying attention.
Have you ever wondered why wires have a tendency to tangle up in ways you’d never imagined when you put them away? I always marvel as to why this happens.
Monthly giving revenue grew by 24% in 2021 over 2020, according to M+R. Not surprising. Why is monthly giving so attractive to so many donors? And how are nonprofits positioning and promoting the giving vehicle to donors?
There’s a funny thing about promises or commitments. They are so easy to make and, many times, so difficult to deliver.
It’s spring. Birds are chirping, flowers are growing, and television stations are airing more public service announcements (PSAs) than at any time in history.
Have you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors.
When it comes to your fundraising, don’t be like Othello. He loved “not wisely.” You should do the opposite. Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. Here’s what to do.
Your work as a fundraiser is to help donors experience the most possible joy through giving by enabling them to give to projects and programs that light them up and will help change the world. And it follows that it should be your goal to create an environment that makes this process easy and delightful for your donor.
