A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving.
Back in the 1950s, when a reporter asked the notorious Willie Sutton why he robbed banks, he supposedly responded, “That’s where the money is.” Proponents of the business of philanthropy should heed this simple wisdom and cultivate relationships with the wealthiest prospects — those with the most capacity to give.
Why is it we keep looking for some new way to do something when we know the exact steps it takes to get it done? Because the new thing feels so much better. And it looks so good and is easier. You just have to listen to it all, feel good and apply what you can. And, certainly, since it feels so good, it must work.
I recently attended a founders luncheon at Lawrence Township Schools. Each year, all former presidents of the foundation are invited to meet the superintendent of schools and receive an update on public education in the township and state of Indiana.
As we all know, advocacy is part of the mission at almost every nonprofit. What is not often discussed is that many government affairs professionals say it’s getting harder to do and they need more effective tactics. Here are six tips, including ways to improve your advocacy program and pitfalls to avoid.
Some organizations have implemented a special monthly donor concierge. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly.
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.
A well executed case statement inspires donors to invest in your future. Here are tips to help you write a top-shelf case statement.
Do you consider yourself a thought leader? Perhaps you shouldn’t, and here’s why.
The M+R Benchmarks 2022 statistics were published. Not surprisingly, in the second year of the pandemic, online giving grew slightly.
