“True connection is a frightening prospect,” Seth Godin explained in his blog. “... Far easier, of course, to do something more shallow.”
I seek to generate a basis for giving from each donor’s perspective. Through those stories, you can learn a great deal. You must listen to gain a strategy for a solicitation approach over time.
As you may know, I love hearing from nonprofits. That’s how I learn. And that’s how I believe we all learn together. And I’m always amazed, especially at how small nonprofits keep growing and doing more — even with few resources. I think the biggest asset they have is the conviction, the belief that they can do it.
During the heart of the pandemic, Louis Diez founded the Donor Participation Project, an online meetup for fundraisers to learn from one another. The project will launch its first conference this month.
Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.
While more and more organizations are realizing the value of a mid-level program, the concept of having mid-level donors, and creating specific strategies and a program for them is still in its infancy.
While this partnership is still new, it has been inspiring to see the stories of our programs in more than 70 countries highlighted in a way that shows the profound impact our mission can have for individuals worldwide.
Tackling a large capital campaign initiative is daunting under any circumstances. But if you can find strategic partners that understand philanthropy, your mission and your unique circumstances, leveraging their expertise and folding them into your processes can make even seemingly insurmountable goals achievable.
Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.
One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy.
