Relationships take time. You know that. Your boss knows it. But we ignore time because that is how we have set up things. There is a budget to manage. A forecast to make. So, we go for the fake relationship. One where we pretend to care, but only if we get the money.
December is not the time to pull back your energy and efforts. Most people are in the spirit of giving now and you need to tap their brief feeling for total success to occur.
Did you know that Americans who include monetary charitable giving in their annual budget gave nearly seven times, on average, than those who do not budget at all? That’s the outcome of the online survey of more than 2,000 U.S adults conducted by The Harris Poll on behalf of Vanguard Charitable, a nonprofit that administers donor-advised funds (DAFs).
There is a major nonprofit that — I know if you heard its name, you would, by all accounts, say, “Wow, what a great organization that is doing such amazing work.” But, internally, the nonprofit has a leadership mess and toxic environment.
Managers and authority figures do not understand that spending the money to give their MGO admin support is the best investment they can make. The fact is that the cost of providing admin support to an MGO actually increases the return on investment (ROI) of the major gift effort.
Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.
I was there to see a special long-time donor of The Salvation Army Indiana Division receive the Outstanding Philanthropist award. The recipient is 105-year-old Laura Lewis.
What is the impact of the birthday call? One of my clients is a religious organization with an impressive number of monthly donors. It consistently asks its donors and monthly donors for their birth month and year.
Almost every good business book over the past two decades has at least one chapter devoted to company culture and making sure you have staff buy-in to the overall vision of the company. But, it's been difficult for nonprofits. Here is how you get there.
Whether you want to call it social proof, a testimonial — it doesn’t really matter. Donor’s love hearing from other donors. It helps give them that "extra" little push or nudge if you will. Here are some ideas to get you started.
