The spirit of giving time, talent and treasure is important to the long-term success of nonprofits. Happy volunteers and donors will encourage others to follow suit...
You and I have a desire to be connected to others and when that other person shows you that they know you, that connection strengthens. Even when you may not know the other person that well, a personal touch will immediately strengthen that relationship...
The theme of the exhibits at the Wright Brothers National Memorial visitor center focused on several wonderful motivational messages, which helped to motivate the Wright brothers. But those are also oh so true when it comes to monthly giving...
Can you believe the final quarter of the calendar year is here? For everyone in the nonprofit universe, it is go-time for year-end giving! The pace of work is faster and the urgency to succeed is greater...
I especially like the magical approach that the National Society for the Prevention of Cruelty to Children took instead of referring to the donor newsletter. It’s funny how something as simple as this can get the creative juices flowing. You indeed can create some magical experiences for your recurring donors...
As a major gifts officer, the primary question asked is, essentially, “How’s the money coming in?” The finance office needs to know because it can't pay the bills with air. The goal you made also set an expectation that a certain amount of money would come in. So, it is a fair question...
As a former football player, I tried to be prepared for every quarter of the game. I was especially fired up for the fourth quarter. Like football, the final quarter of fundraising, or year-end giving, depends upon focus, preparation, strategic thinking and continual excellent execution...
Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...
I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...
I’ve been reminded recently about how inspiring and refreshing it is to sit with someone who loves their life’s work. At the same, I know how painful it is to listen to someone who is working in a position that neither fits them nor brings them any joy...
