What’s the Cost Per Sustainer?
May 10, 2021 at 11:25 am

Sometimes, fundraisers ask me: “What’s the cost per sustainer?” Let me explain a few different types of cost.

What Anti-Maskers Can Teach Nonprofits
May 5, 2021 at 12:48 pm

For the last two years, I’ve been studying the impact of identity on prosocial behavior; it’s the topic of my doctoral dissertation.

Philanthropy Is Dream-Driven
May 5, 2021 at 12:30 pm

It starts with the best of intentions. Your organization is focused on helping others — some in serious need.

Knowing What People Prefer
April 21, 2021 at 12:45 pm

When we decide to give someone a gift, we usually try really hard to get a gift that is meaningful to the person we’re giving it to.