Remember to annualize the new monthly donors, so you’ll see the impact. These small changes don’t cost you anything to do.
Thoughtful prep and a few best practices will go a long way toward realizing your peer-to-peer fundraising goals.
If you’re using terms like annual fund to identify your operating revenue, realize that monthly gifts are part of this.
One of the tools in our communication tool bag is the “emotional appeal.”
The more attention you pay to other people, the more you notice about what they do and why they do it — the better your life is likely to be. In fundraising, that kind of careful attention and interest in what your donors love may well lead to some large, unexpected gifts.
There is no doubt that your job as a major gift officer can be difficult. There are a number of threats to your psyche that come from either the organization or the donor. But there is a group of internal threats that you face as well.
No matter what happens, monthly gifts keep coming in. Wouldn’t you like to experience that soaring feeling?
The content of many fundraising and major gift consultants is often about strategy or messaging, which it should be.
You need to have the commitment in place to want to “spread” monthly giving around as far as you possibly can.
As with any new year, I am examining a lot these days. I remember several occasions when, as a consultant, I was asked to save fundraising campaigns from failure.
