Especially now, monthly donors are extremely powerful and provide that crucial, sustainable revenue your nonprofit needs to keep going.
Each one of the major donors on your caseload is a unique individual with very special characteristics, leanings and preferences.
Right now, nonprofit leaders are faced with a lot of tough decisions. “How should I speak to my supporters?”
Capital campaigns are currently in a perfect storm. Like the weather, the elements that are affecting us will eventually go away.
Monthly giving trends are not necessarily bad overall. Let’s not press the panic button.
With #GivingTuesdayNow just two weeks away, your marketing team is gearing up to make it easier for donors to contribute.
These days, one of the top questions we are asked at Veritus is: “How should I talk to my major donors during this pandemic?”
Mother Nature just ripped our shorts off. We are exposed, big time. She took us to a place we were already going, but much faster.
You may feel talking about mortality right now is a big "no-no." You’d be wrong. I understand the impulse to avoid this subject. Especially now. Because it may feel insensitive. A bit like ambulance chasing. Yet that’s not what legacy philanthropy is about.
A few weeks ago, Harvey McKinnon published a wonderful new book called “How to Create Lifelong Donors Through Monthly Giving.”