Direct Marketing

Nonprofits struggle to stand out in today’s digital noise. Sharing authentic, purpose-driven content can help build deeper connections.

Multichannel marketing understands that people are influenced by different channels at different times.

If you haven’t started planning for year end yet, it’s not too late. Here are some tips from nonprofits surpassing their goals.

Your appeals are often the only thing your donor sees from your nonprofit. Here’s how your appeal’s voice can encourage giving.

The Democrats are using the theory of reactance to fundraise. Here’s how your nonprofit can boost fundraising with this strategy.

The U.S. Postal Service will not increase the price of a stamp to mail a 1-oz. single-piece First-Class letter in January 2025.

By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.

Despite the rise of digital, traditional channels like direct mail are still crucial. Here’s what’s going on in nonprofit direct mail.

With year-end fundraising swiftly approaching, here are the latest tips for fundraising and marketing from the 2024 Bridge Conference.

One big reason donors give is the desire for action. Here’s how you can appeal to this want to boost fundraising success.

In the last two years, Make-A-Wish has worked with content creators to grant hundreds of wishes to kids battling critical illnesses.

Nonprofits must adjust to this new revenue stream of content creation. Here’s how it can support your peer-to-peer efforts.