The older generations make sense for high-level gifts. It’s time for a strategy update if you’re struggling to attract them.
Year-end is looming and may seem overwhelming. Here are things to work on to impact your income positively before Dec. 31.
Nonprofits are poised to embrace a new way of interacting with donors that will help them establish a donor base that is truly engaged.
During the previous recession, 25% of income to charities came from product sales. With merchandise, nonprofits can provide supporters with a tangible product, building an ongoing relationship and making the most of opportunities to spread the word about a cause.
Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.
Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail.
Year-end revenue is essential to the well-being of many nonprofits. It’s important to communicate with supporters in such a way to maximize not only short-term income but subsequent giving as well. A feature of most year-end campaigns emphasizes the tax benefits of charitable giving.
As you prepare for year-end, your constituents may have different priorities now. Here are some tools to assess your donor database.
Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.
GivingTuesday officially launches year-end giving, and is a great opportunity to connect with donors to keep your cause top-of-mind.
