As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.
One of the most pressing issues for today’s nonprofit professionals is the uncertainty of today’s economy. Inflation is skyrocketing, and consumer prices are through the roof. So, what does this mean for fundraisers? Logic would tell us that with higher expenses, potential donors have less money to give to their favorite causes.
As you gear up for year-end appeals. You’re thinking about things like when you’ll get started, how many communications you’ll send and through what channels and what will be the focus of your messages. But here’s one thing you might have overlooked: How will you use technology to improve your year-end fundraising?
Often, we fundraisers and direct marketers want to try something new because we were tired of it long before the donors are. We are always trying to come up with new stories, new ideas, and new approaches. But at some point, the creative juices stop flowing and we’re getting closer to burnout.
Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.
While economic health can be unpredictable, there are tactics you can employ to help ensure your organization operates efficiently and effectively through uncertainty.
Being smaller is no excuse for not making a heroic effort; your mission deserves smart fundraising. And smart fundraising means taking advantage of these big opportunities.
Nonprofits can and should utilize special days like Valentine’s Day, Earth Day, Mother’s Day, Father’s Day, and even World Toilet Day for special giving campaigns.
Writing a call to action (CTA) that hits the spot every time is part art, part science. Here are five examples of winning CTAs.
Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign.
