Book Review: Creative Deviations
July 21, 2022 at 10:51 am

It’s finally here: a new handbook on direct mail called "Creative Deviations." It’s heavy, it’s filled with 286 pages, with nice large print, easy-to-read typeface and lots of “yous.”

Monthly Giving Continues to Be Strong Among Older Donors
July 14, 2022 at 11:10 am

As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."

Follow This Simple Formula for Your Mission and Vision Statements
July 7, 2022 at 11:15 am

Your nonprofit has its own identity, and it’s likely that you want to tell your whole story to your stakeholders. However, when nonprofits wrap everything that the organization is about into its mission and vision statements, a lot of the power and decision-making value is lost in these lofty and winding statements. 

Practice Is the Road to Perfection
June 30, 2022 at 9:14 am

Today, there are so many more ways to engage with your donors in all channels & media that you have more opportunities to practice.

Utilize an Email Marketing Strategy to Drive More Donations
June 13, 2022 at 11:41 am

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.