Believe it or not, your donors actually have expectations based on specific character traits.
"Fundraising is storytelling," as Brian Cowart, chief development officer at Disabled American Veterans, said yesterday during his sit-down Q&A with Chelsea Clinton at the DMA Nonprofit Federation's 2014 New York Nonprofit Conference.
When you roadblock a new avenue of discussion, just make sure you're doing it because it's a dumb idea, not because trying it would be too hard.
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Fundraising Campaign of the Year from Leaders Dogs for the Blind and Huntsinger & Jeffer.
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at last year's Telefundraising Campaign of the Year from the Democratic National Committee and Chapman Cubine Adams + Hussey.
The fact that some writers use clickbait for devious purposes doesn't make the technique itself bad, any more than a pickpocket makes fingers bad.
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Grand Control of the Year from The Nature Conservancy.
A great fundraising appeal or email can have many different variables. But a clear call to action must be a constant. So whatever else you play around with in a package, keep your call to action highly visible and to the point.
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2010 Campaign of the Year from Muscular Dystrophy Association and DaVinci Direct.
A writer who works well with you is not by chance; it's the result of open dialogue and some give and take on both sides.
