June 13, 2011
The Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its Package of the Year awards. Bringing home the highest honor, Package of the Year, was Fountain House for its Flying Cat Pads and Cards campaign.
May 12, 2011
There's a fine line between raising funds and raising donors' ire through direct mail. Make sure you toe the rope carefully and send your donors relevant, engaging direct-mail solicitaions.
April 21, 2010
Pardon me as I steal from Mail Enterprises' ever-gracious Scott Swedenburg today. As usual, his quarterly Direct Fundraising Tips e-letter brought a smile to my face, so I thought I would share some of it with you. Here, Scott offers tips on how to help donors get excited about writing that check.
