Direct mail is effective, but you should avoid these potential direct mail pitfalls in your next direct mail campaign.
Donors at all levels should have as personal an experience as possible with the organizations they support. If donors do not feel positive about their giving experience, how can they have confidence that your programs are run with effectiveness?
Birthdays are powerful opportunities to recognize your recurring donors. Here are ways you can make your donors feel extra special.
Personalization results in more opened emails and more engaged donors. Here are some low-cost, risk-averse ways to ease into it.
Millennial gift giving increased from 2016 to 2022 mostly as a result of direct mail. Here is what motivates millennials to give.
Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.
Your fundraising team is not your donors. Overcome the disparities in age and point of view of donors with these three strategies.
It’s easy for nonprofits to fall into the mindset that corporate partnerships are transactional. But I’ve learned that a corporate partnership can be truly transformative when it’s rooted in a deep level of mission alignment, mutual respect, and a willingness and ability to contribute to each other’s objectives.
Holidays and birthdays are great opportunities for connecting with supporters. Market special occasion fundraising to boost revenue.
While an effective email strategy is a powerful magnet. Here are four email strategies to get your best fundraising results.
