Behind the government agency CDC is the CDC Foundation. Like so many organizations, the CDC Foundation recognized the need for digital transformation and was in the middle of modernizing when COVID-19 hit.
When it comes to fundraising, emotional connection is everything. The more connected people feel to your mission, the more likely they are to invest in it. This is where augmented reality (AR) can be a game changer.
Facebook seems to always make controversial headlines. When the platform created fundraising tools, it was an exciting new innovation for nonprofit organizations. However, this too was eventually regarded in a controversial manner. Here's why your nonprofit should continue using Facebook despite these criticisms.
Nonprofits must diversify and grow funding strategies to compete. Appreciated stock represents $100 billion in untapped funding, and new ways of stock gifting have enabled 60 million American investors to donate stock in minutes.
Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials, and keen insights about the best timing of solicitations. However, there remains one campaign rudiment that is still often left to rote standardization — the personalization of gift array values.
Social media is an essential marketing tool to drive brand awareness. As we enter a new year soon, let’s explore first some of the top trends and then some of the excellent tools to have your brand stand out from the rest.
Maintaining your nonprofit’s online presence is crucial if you want to benefit from this rise in online donations. And one of the best things you can do to inspire your donors to give online is to ensure your website is secure.
Fundraising strategies have been evolving since the dawn of the digital age. While some organizations have been quick to adopt innovative new techniques, most are still resistant nearly two decades later.
Do you want to know the singular metric that will excite your nonprofit leaders? It’s high engagement. So amplification marketing is an essential method for you to grow your brand’s reach in the community through your marketing efforts.
There are three categories of technology that nonprofit organizations need to focus on in 2022 if they want to improve their fundraising in this new digital age. Here is an outline of what your fundraising tech stack should look like.
