While every organization is different, understanding where the rest of the sector sits is critical to understanding your opportunities (and sometimes challenges)...
Marketers, please get your emails and websites to render properly on common devices. We don’t have time to make adjustments anymore…
Facebook users tell us what works and doesn’t relative to Facebook videos. How do your videos measure up? As people scroll through their news feeds, videos start automatically but are silent in the beginning. If this is not managed properly, it creates confusion with the viewer and most likely a missed opportunity. The videos that ranked the highest used visual cues during the no-audio period...
In part one of this article, we looked at how nonprofit marketing, fundraising and sales are synonymous. Sadly, they too often have been siloed—resulting in inconsistent messaging, confused donors and money left on the table. Let’s get practical. It’s been crystal clear since the explosion of media and messaging post digital revolution that if you still are thinking outbound marketing, you’re a dinosaur...
If only there was an easy answer to our fundraising woes—too much to do, too little donor loyalty, too many unrealistic expectations. While I don’t have the final answer, I do have two suggestions based on science...
Give Local America, a single-day, online-only fundraising event, happened on May 3. This annual rally brought thousands of people together to support local nonprofits in their communities. But this year, the event hit a glitch due to a hardware issue, causing delays in processing the payments and frustrating a lot of people...
Ah, April—flowers blooming, birds chirping, and mailboxes and inboxes overflowing. But wait, there’s something new—the seasonal arrival of requests to fund a school event, mission trip, service project or a similar extracurricular activity for a Gen Y or Gen Z overachiever...
Google believes in “moments of intent” and “micro-moments” relative to how consumers search. The question is—are we, as nonprofit marketers, truly available at the moments when people really need us?
In 2016, there are five fundamental skills nonprofits must master to guarantee success in an overcrowded marketplace. Some of these skills will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive in our digitally revolutionized society. Other skills may be things you’ve thought about or dabbled in, but haven’t really committed to with serious intent and dedicated resources....
It's important to project where you believe your prospect research efforts will need to concentrate. Although we can’t claim to predict the future, we can propose some theories about the future of prospect research. Here are three prospect research trends to consider...
