There is nothing that can replace being face to face, in person with someone. But thanks to basic technology, there are incredible ways to deepen relationships, and overcome travel and expense barriers. Today’s world is increasingly global, and organizations have supporters and friends all over. Use technology in a focused and strategic manner to connect with your best friends, potential friends and donors...
There is no guarantee that your campaign actually will go viral, but there are things you can do to ensure maximum exposure...
A recent study about donor engagement and nonprofit marketing shows there are critical areas where what nonprofits are doing is not what is optimal for donors.
Just like the classic disagreements that occur across Thanksgiving dinner tables with families, this argument in the nonprofit world is never-ending…
Today, more than 60 percent of Web traffic comes from mobile devices. Therefore, it is more important than ever for nonprofits to ensure visitors can easily and conveniently navigate their websites. Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD), a national nonprofit, wanted to make its website mobile-friendly and replace its existing social community with a more flexible platform...
Nonprofits should be watching how presidential candidates are using Facebook and deploying similar strategies. Let’s face it, these candidates are trying to tell their story, get people to align with their mission and goals, get people to share their thoughts with friends and family, and take other kinds of action, like donating and messaging support. Sounds a lot like what every nonprofit needs from Facebook as well...
We held an event recently and didn’t follow our own advice. The advice we give clients, that is. We neglected to promote it through a well-coordinated combination of direct mail, email (both blasts and individual) and social media. The event was in partnership with another firm, and the folks there decided to promote it solely through email. We followed their lead. We also made a substantial investment in paid social-media promotion...
As a marketer, you want to get as close to your customers as possible. Google has just made this very easy for you, and it’s pretty exciting...
Don’t be silly ... I’m not talking about my posts registering on the BS meter. But are you using words that register? Are you using a bunch of industry jargon instead of just saying things more clearly?
When I heard about Jerry Seinfeld’s roadside lemonade fundraiser run-in with the East Hamptons Town Police Department, I was excited. Why? Because I love when nonprofits and stand-up comedy come together. (Police involvement or not). As someone who spent years in the stand-up world, I think there’s about a hundred things that nonprofits can learn from stand-up comedians, particularly about their online experience. So in honor of Jerry’s lemonade uproar and the ultimate rule of comedy, here are three of them...
