No matter what happens in the coming months with voting, and whether your blood runs red or blue (or purple), let’s face it—good marketing is good marketing and something we can all learn from...
Donor retention is abysmal as they take advantage of the revolving door we unintentionally have built with our poor service—or had built by other nonprofit organizations whose unethical practices have tainted all of us in the minds of some would-be donors. These days, we have to give our donors a reason to talk positively about our organization to others. Here is my six-step plan to help that become a reality...
In last week’s blog, I discussed the characteristics of movements. One person, a “lone nut,” typically initiates movements. It is the subsequent followers, who are embraced as equals, who really lend power to the movement. The ALS Ice Bucket Challenge was a movement the likes of which are rarely seen. I had the opportunity to hear about this from the inside over dinner last week with Lance Slaughter, chief chapter relations and development officer of the ALS Association...
Since ancient times, we have been reminded that a true friend is loyal to us. Aristotle wrote, “A friend to all is a friend to none,” and Euripides said, “One loyal friend is worth ten thousand relatives.” Or, in the terms of today’s fundraisers, “One loyal donor is worth 10,000 fans, likes or followers whose engagement never goes further than that."
Not all social channels have the same purpose in your constituent’s life. That means videos must be tailored to each social media channel for maximum effectiveness. In the past I’ve blogged about the power of video for nonprofits. I still feel very strongly that we, as an industry, can’t just do video. We must do video right. For the last few years, Facebook and YouTube have been the primary places for nonprofits to showcase their messages and missions in video. But, with the growth of other channels, there are multiple opportunities for nonprofits to reach the marketplace...
Make sure you are where your donors are when it comes to social media—and then do what is right for that channel.
You have 15 seconds to create engagement online. How does your site measure up? Can your donors get what they need in that time to make
Today Ted Hart speaks with John Murcott, CEO and co-founder of Crowdster, on Hart’s Nonprofit Coach radio show.
Mobile communication: It's everywhere. The devices are everywhere. So where's your marketing strategy?
Big changes have happened at Google, and whether your website is mobile or not is going to affect how they serve up search results. Pay attention!
