Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.
"In my view, all fundraising is peer-to-peer." That's how Jeff Shuck, CEO of Plenty Consulting, opened his session yesterday at bbcon, Blackbaud's annual conference. "… It's not about who we know. It's about who they know."
Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.
In its whitepaper, "Fundraising With Facebook," Artez Interactive provided three ways to improve peer-to-peer fundraising events with Facebook.
Fundraisers know how big a role mobile plays in peer-to-peer fundraising campaigns, which makes responsive design a must for your event website.
Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.
Learning from the 'I Will What I Want' campaign
But before you do, make sure you're doing it for the right reason.
Part of the power of the ALS Ice Bucket Challenge is that it relies on specific, one-on-one invitations to participate.
Here's the good, the bad and the real opportunity of the ALS Ice Bucket Challenge that has taken on a life of its own and brought in more than $100 million for the ALS Association.
